Global E-Commerce Growth Infographic
Safely Expand
into International
E-Commerce Markets
Global e-commerce is a huge opportunity for online retailers, but it can
pose serious risks to those merchants who aren’t prepared to deal with
the
potential for fraud
,
payment issues
and cultural nuances.
You can count on the experts at ClearSale to help you navigate the
tricky waters of international sales.
to learn how our multilayered approach can provide peace
of mind as you grow your global e-commerce business.
Talk with a ClearSale expert today
What Global Customers
are Buying Online
0
%
0
%
0
%
0
%
0
%
0
%
$
0
.05 billion
$
0
.8 billion
$
0
billion
$
0
.4 billion
$
0
.975 billion
$
0
.275 billion
Women’s Apparel
Books
Computer Hardware
Computer Software
Apparel
Toys/Video Games
Videos/DVDs
Health and Beauty
Consumer Electronics
Music
Jewelry
Office Supplies
Linens/Home Decor
Flowers
Sporting Goods
Footwear
Small Appliances
Tools and Garden
Gifts
Best-Selling Internet Products
Rank
Books, electronics and clothing are among the top purchases for global online shoppers.
But what else are consumers buying?
Software, Books, Music, Flowers
Source.
Statistic Brain
Source.
Statistic Brain
Product
AnnualSales
Market Share
Computer Hardware, Consumer
Electronics, Office Supplies
Apparel, Footwear, Jewelry,
Linens/Home Decor
Health, Beauty,
Food and Beverage
Toys, Video Games,
Sporting Goods
Small Appliances, Furniture,
Tools, Garden Equipment
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
Research shows
78% of U.K. shoppers
had
made an online purchase via
any device
in December 2017, compared with
74% of shoppers
in both
South Korea and Germany,
70% of Swedish shoppers and 69% of
U.S. consumers.
Asia-Pacific remains the world’s largest retail e-commerce market with sales
expected to
top $2.27 trillion in 2019
, and it’s expected to
exceed $3
trillion by 2021
.
This region also saw the fastest rise in retail e-commerce
sales,
climbing a
projected 25% in 2019
.
An expanding middle class, greater mobile and internet availability, the
growing competition of e-commerce retailers and improved logistics and
infrastructure continue to fuel this dramatic e-commerce growth.
But not every country has embraced e-commerce.
Countries with the
lowest online spend per capita
include:
1.
China:
$1.9 trillion
2.
United States:
$586 billion
3.
United Kingdom:
$141 billion
4.
Japan:
$115 billion
5.
South Korea:
$103 billion
6.
Germany:
$81 billion
7.
France:
$69 billion
8.
Canada:
$49 billion
9.
India:
$46 billion
10. Russia:
$26 billion
Germany:
$1,283
Saudi Arabia:
$625
South Africa:
$171
The Top Global
E-Commerce Markets
Research suggests
that
63% of global internet users
— or 1.5 billion people — were expected to make an online purchase in 2019.
Not to mention that
57% of online shoppers
make purchases
from overseas retailers.
Just look at the top 10 e-commerce markets by country:
Source:
eMarketer,
May 2019
Global retail e-commerce sales are projected to top
$4.206 trillion in 2020
, with expected
sales of more than
$6.5 trillion by 2023
. And retailers are finding that this
e-commerce volume is making up a bigger piece of total retail spending —
estimated to hit
22% in 2023
, up from
10.4% in 2017
.
This growth is showing no signs of slowing down, and merchants should prepare to
leverage the new opportunities
global e-commerce
holds. But first, they must
understand the latest e-commerce trends, best international markets
and most popular products global consumers are buying.
Global E-Commerce Growth:
What - and Who - Is Hot
Retail Ecommerce Sales Worldwide, 2017-2023
trillions, % change and % of total retail sales
$
0
28,0%
10,4%
22,9%
12,2%
20,7%
14,1%
19,0%
16,1%
17,1%
18,1%
15,6%
14,9%
20,0%
22,0%
2017
Retail ecommerce sales
2018
2019
2020
2021
2022
2023
$
0
$
0
$
0
$
0
$
0
$
0
% change
% of total retail sales
Source:
eMarketer,
May 2019
